Kamis, 19 Oktober 2006

Staged Property does NOT sell... BUT WHY?

Here is a set of Before & After pictures of a TOTALLY VACANT property we staged back in mid June and un-staged yesterday.

IT DID NOT SELL. WHY? Was it because staging really does not help?

SOME nay-sayers might (and will) jump to that conclusion. I happen to have experienced far too many POSTIVE results because of our work to agree with that deduction.
Could it be because of the slow / poor market? Yes, that is a strong possibility. Actually the owner WAS able to rent it in the end.

OR COULD IT BE IT WAS PRICED WAY TO HIGH? YES, DEFINETLY in this case that WAS the reason! How would I come to that conclusion? Well my first clue was the day we were unloading our deliver truck and a “curious” neighbor popped over to greet and meet what she hoped was the new neighbor. When I told her we were the stagers she curtly replied… “Well, I hope it works… this house is WAY over priced.”

THEN the listing agent confided in one of our Services Specialists that he felt the property was OVERPRICED by whopping $40,000!

This is why when a potential client asks me “Does staging REALLY work?” I reply with confidence… “YES! If it is priced right. You HAVE to LISTEN to your Realtor and take their pricing advice!”

BOTTOM LINE: Staging will NOT work if the property is priced wrong!

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