Senin, 23 Oktober 2006

I'm on the merchandising Road to Hong Kong

Well actually I am IN Hong Kong! Sitting at a desk over looking the Hong Kong Harbor. AWESOME. There is a US Naval Ship anchored here too.

WOW... this all happened in less than a 24 hour period. When I woke up last Thursday I did not expect to be flying to Hong Kong on Saturday. But I did... and here I am.

I have been here about 2 hours and I have already seen a Century 21 Real Estate sign.

Why am I here? Well, I work with an electronics company in California doing product design. They asked I come and pick colors, textures and finishes for new product release.

So what does product design have to do with staging? Well actually it is pretty simple. Whether I am staging a house or designing a product... I am considering the market and selecting and fashioning the product so what will attract the largest buying demographic.

When you come to think about it… until now the concept of product merchandising has been applied to just about EVERYTHING we buy... except for houses. Kinda odd for sure, considering buying real estate is typically the LARGEST purchase we make.

I will share more of my tales from the road when I return.

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