Kamis, 17 Agustus 2006

Marketing/Staging outside YOUR box

Today I had a very cool marketing conversation with a guy that was "thinking outside of the box". It was surprising considering he typically thinks IN BOXES (he operates STORE-TO-DOOR container storage solutions in Libertyville Illinois).

Anyway, Marty Freed of Store-To-Door http://www.storetodoor.com (with locations in 5 cities across the US) is looking to market a storage service package directly to home sellers. He knows that clutter kills equity... and wants to create a "no-brainer" solution for people that need to clean out the clutter. He asked us to be the "clutter" cops and come and point out what can stay and what NEEDS to go.

I thought it was a very clever idea... but what makes such a great service is the simplicity and ONE stop resource Marty is trying to be for his clients. He knows that what he can be is MORE than not just about packing up and storing "stuff"... it is about being a resource and how he can help making the WHOLE selling and moving experience as easy as possible.

The lesson for me was that we can all benefit by looking to each other to see who we like and who we can team with and provide our clients with the BEST real estate experience as possible... and while it is good for us, it is better for the client too.

Craig

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