It Ain't All Pretty... But it is Darn Good Marketing!

Even though America is a consumer society, it's an odd fact that the typical home seller does not view their property as a product for sale in a marketplace. Because this is so, many home's sales end up languishing. But this need not be the case.

Basic old fashioned marketing principals teaches that how a product is perceived and received within the market can be positively altered and impacted… and this is where home staging can help. More then just being decorators or designers, good home stagers are focused in applying a full array of strategic property marketing principles and practices which positively influence the consumer about a product (your home) in a market.

So even though a staged home might look attractive, it is important to note that staging is NOT solely about making a home just look "pretty." In fact there are homes that CAN look visually attractive and STILL not be staged.

Any Realtor, home seller, or builder who thinks that all staging is is making a home look "pretty" is grossly ignorant to the reality of what a good stager does and therefore probably not using a stager and benefiting from what we do.

The "Why" and "How" a home is prepped and set for its showing and ultimate selling is what a staged home is all about. Be it Macy’s, Best Buy, Safeway, Walgreens etc., what we do is much like what happens every day in these retail stores across America.

Real estate staging is actually more about the process of strategically setting up (merchandising) a property in a manner that makes it not only easy for buyers to tour, but also creates a way for their eyes and hearts to connect to it with a powerfully effective first impression that lingers and stays with them.

Today I am not surprised to find there are many pretty homes that still are not selling. But a staged home, that is priced right, will sell quickly, even during ugly markets.


Stage It Forward...
Me

POST SCRIPT of THANKS: Thanks you HotPads.com for seeing the merit in this post and selecting it as a WINNER in the Carnival of Real Estate. CLICK HERE: To read "The Fools Edition" in the 84th Carnival of Real Estate.