BUILDERS... FINISH PAINTING THE PICTURE TO SELL YOUR MASTERPIECES

When the real estate market was hot, the practice of tearing down small outdated houses to build modern new homes was a popular practice taking place all over the USA. In some communities the resulting homes, that grew on the land where a small and ordinary once sat, were grand masterpiece properties. Builders learned that if they bought small tear-downs and built large luxury homes they could make more on the deal. But like anything else, once the good idea got out… it didn’t take long for other builders to follow. So to remain competitive, even when the market was good, builders added more luxury features, finishes and amenities to these new grand properties.

But remember what I said about a good idea? It didn’t take long for competing builders to add similar features and elements to the homes they built nearby. The result was a rash of new upscale properties that were more alike then different… at least to the eye of the buyer. When the market was good, this wasn’t much of a problem, for even the grandest of homes were selling. But now the market has taken its down turn, and builders need to find new ways get a buyer interested in these luxury properties they are still trying to sell.

(Click HERE if the embedded video show does not appear above.)

So what can builders do to differentiate their homes from the other competing properties in the area? Well, they can start by watching the video show above. Then they can do basically what has been done by larger developers for years. Developers learned long ago that selling a home was not only about the quality of construction and the physical “brick and mortar”. Selling is also about how easily and deeply the vision of living in the home connected with the buyer. The model home painted a picture of what life could be like living in the new home.

For developers, who build multiple versions of the same home, it’s easy to justify the investment it takes to create a lush-n-lovely well appointed model life. But what about the small independent builder? How can they paint a similar picture that emotionally connects with their potential buyers? Well, until recently the independent builders had no options, they just waited for buyers with “vision” who could see and feel their lives lived in the home.

However, today real estate staging changes all that. Staging brings the benefits of model merchandising to the smaller independent builder at an extremely affordable rate. Model home staging, when done well and done right, enhances the beauty and grandeur the builder built into the home and adds just enough "life"so that a buyer can feel and emotionally connect (fall in love) with it on a deeper level.

Just another reason why and how home staging works…

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